LOS ANGELES — After the wild success of Martha & Snoop’s Potluck Dinner Party, the duo will star in a cannabis-themed cooking show Martha & Snoop’s Baked Goods.
“Part of the charm is the cultural exchange,” said VH1 producer SallyAnn Salsano. “I think people are endeared by their natural chemistry, but now, as cannabis is becoming a full-fledged industry and much less of a taboo, we can bring viewers arguably the most unique concept for a cooking show out there.”
Martha & Snoop’s Potluck Dinner Party debuted to 3 million total viewers, but the spin-off is expected to far exceed the original.
“I’m very excited to combine two of my passions,” said Snoop Dogg, “and to get to do it with a real OG like my girl Martha is an absolute honor.”
“SallyAnn approached Snoop and I with the concept, and it was really a no-brainer,” said Stewart.
Snoop and Martha’s friendship actually goes back to 2008 when the rapper appeared on one of the Queen of Cuisine’s cooking shows in which they cooked mashed potatoes together. He guest-starred on her show many times after that.
Much like their first hit together, the biggest challenge facing the two is finding time when both are available to shoot. In the past, they’ve made it work by blocking out time amongst themselves, between Snoop’s touring and Martha’s other shows.
“Martha & Snoop’s Baked Goods is already attracting some awesome guests,” said Salsano. “I don’t want to give anything away, but don’t be surprised to see Michael Phelps, Willie Nelson, Bill Maher, Woody Harrelson, and Rihanna on the show.”
Season one of MSBG will premier in the Spring. It will be the first time a cooking television show has catered to cannabis enthusiasts, a fact that has generated enormous buzz around it, while also signaling full-blown acceptance of marijuana into the mainstream.
